Friday, May 21, 2010

Google chutzpah

Maybe there's something to this whole "long tail" thing after all.

Ad writer Alec Brownstein spends $1 each to become the top ad result on six searches. The searches are for the names of six hiring managers. The ads read "Hey so and so! Googling yourself is a lot of fun. So is hiring me." with a link to his home page. He gets four interviews and two job offers, one of which he accepts.

This seems like one of those ideas that's great if you're the first person to come up with it, not so great if you're one of a horde of copycats. Kind of like the Million Dollar Home Page. Still a neat hack, though.

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