Webbys: who are these people?

Looking at the 2010 list of Webby award winners, I see three basic categories:

• Old-media names that I've heard of (The New Yorker, The Economist, Roger Ebert, Amy Poehler, Zach Galifianakis, HBO, Sesame Street ...)
• New-media names I've never heard of (wonga.com, Record Tripping, Love Letters to the Future, BITTER LAWYER, Mubi, Nawls ...) [and none of these come to mind re-reading in 2015]
• New-media names I've heard of but don't really use (Twitter, Metacritic, Pandora at the moment)
• Vint Cerf (file under "demigods")

So what does this mean? Probably some combination of

• Old media are alive and well on the web
• One purpose of awards like the Webbys is to bring worthy unknowns to the world's attention
• I'm a stick-in-the-mud who doesn't even tweet (so why am I writing about the web, again?)